Shires Equestrian Shortlisted For Top Industry Award

Shires Equestrian are thrilled to share the news that they have been shortlisted for the final of the British Equestrian Trade Association’s (BETA) Marketing Effectiveness 2025 Award.

The award sets the global benchmark for excellence in effective communications within the equestrian industry and gives recognition to marketing activities that have helped solve business problems and improved business results.

Shires Equestrian’s entry showcases the marketing activities they planned and implemented for the launch of an all-new rider wear collection, Aubrion React. The entry also highlights how the marketing activities created value for the brand and supported market success.

Naomi Evans, PR & Marketing Communications Coordinator at Shires Equestrian, said: “The Aubrion React SS25 launch activities were a great success as they helped engage target audiences and drive product sales. To have the campaign shortlisted for the award is an amazing achievement that reflects the skills, dedication and team effort of Shires’ Marketing Team.”

The award category is sponsored by Holdsworth PR and Shires Equestrian’s entry will be judged alongside four other finalists: Champion Equestrian, Sundown Products, Equine Giveaways & Gallop Equestrian. From the shortlisted finalists, the judges will be looking to reward the entry that most persuasively establishes the link between their marketing activity and an increase in business performance.

The winner of the award will be announced on Sunday 28th September 2025 at the BETA Award Ceremony which takes place at The Hilton Birmingham Metropole Hotel.