Date posted: 17 February 2026

Area Sales Manager

Pay: £36,000

Hours: full time

Salary: competitive with bonus structure

Location: Field based – North of England and Scotland

Role:

Shires Equestrian are seeking a proactive Area Sales Manager to take on the North of England and Scotland Sales Area of which the ideal candidate must ideally be located in the North Yorkshire of Lancashire region.

This field-based role requires an individual with a confident sales manner to take on the handling of a well-established customer base. The ideal person should be target-driven, with excellent communication skills and an enthusiasm for promoting Shires Equestrian and its products.

You must be willing to travel and stay away overnight in order to fulfil business requirements. Please note whilst the customer base is in the East England you will be required to attend meetings at our Head Office based in Leominster, Herefordshire.

Main responsibilities

• Appointing and visiting customers within the East of England
• Maintaining and expanding product ranges within existing customer base
• Developing new business and sourcing new customers
• Promotion of new and existing products
• Problem solving and understanding customer needs
• Liaising with the office-based sales team
• Attendance at open days, trade show and large equestrian shows

What are we looking for?

• Proven field sales record with a minimum of three years’ experience
• Positive, professional attitude
• Highly organised and able to plan appointments two weeks in advance
• Evidence of strong customer service skills
• Confident telephone manner
• Excellent knowledge of the equestrian industry
• Able to journey plan and understand the geographical area.

Benefits of Role:

As Area Sales Manager, you will be provided with the necessary tools (e.g. mobile phone and iPad) to perform your sales duties both on the road and in the office. You will also be provided with a company vehicle or car allowance. Additional benefits include regular staff events, product discount, and company benefit schemes.

About Shires Equestrian

A family-owned business since 1968, Shires specialise in apparel and equipment especially suited to the discerning equestrian at all levels. From small beginnings, the company has grown to become one of the most popular brands in the equestrian world.

Owning full product control from design, manufacture, packaging, marketing and sales, Shires offer an exciting and varied opportunity to the right candidate

Job Type: Full-time

Benefits:

• Company car/Car Allowance
• Company pension
• Employee discount
• On-site parking
• Private medical insurance
• Work from home once a week
• Birthday day off

Work Location: Field based visiting customer’s full time